A structured evaluation helps investors compare opportunities objectively.
Market
Size, growth, competition and barriers to entry.
Business model
How the business makes money, its margins and the durability of its revenue.
Management
Experience, track record and alignment of interests.
Financials
Historical performance, cash flow, debt and the credibility of forecasts.
Risks and mitigants
Regulatory, operational, market and key-person risks, and how each is managed.
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This article is general information only and is not financial, legal or investment advice.